Doughnuts are the future

8 11 2020

We are poised for a new era in leadership with Joe Biden’s election as President of the United States. Among many there is hope that one of the world’s most influential super-powers will regain balance, perspective and return to a quieter, more dignified style of governance. In the words of one BBC commentator: ‘The wildness is over.’

Kamala Harris is preparing to step into her role as vice-president, the first time a woman has been elected to this position. She has said the election is about so much more than the candidates. ‘It is about the soul of America and our willingness to fight for it.’

Overnight, the rhetoric of power has shifted, from angry defence and threats, to calls for patience, hope and healing as the knotty details are worked through. There is a change in the atmosphere. At a time when the world needs it most, there is at last some breathing space.

In parallel to following the US election, I have been reading Doughnut Economics by Kate Raworth, which makes a case for radically changing the way countries are financed. Her Doughnut model, which has been welcomed as a new vision for humanity by academics, business leaders and entrepreneurs is also a reason to hope.

I never knew economics could be so gripping until I started the Doughnut and what I have learned is that current financial models are clunky, crude and misaligned with how most people want to live. They are straight pipelines that facilitate basic input and output of money without considering the well-being of the community which both supplies and needs the money. I recommend reading the book to get a sense of the scope of the Doughnut, which if adopted by governments as the way to move beyond the obsessively narrow focus on growth as the measure of economic success, could sweetly change the world.

The Doughnut is a series of circles that considers critical planetary degradation; the safe and just space for humanity and critical human deprivation. The model places the safe and just space for humanity between two rings: one of ecology, the other social. We can most comfortably thrive in this buffered zone where we are no longer pushing the earth’s resources past its capacity to keep us in the manner to which we have become accustomed.

“The last two hundred years of industrial activity have been based on a linear industrial system whose design is inherently degenerative. the essence of that industrial system is the cradle-to-grave manufacturing supply chain of take, make, use, lose: extract Earth’s minerals, metals, biomass and fossil fuels; manufacture them into products; sell those on to consumers who -probably sooner rather than later – will throw them ‘away,’ When drawn in its simplest from, it looks something like an industrial caterpillar, ingesting food at one end, chewing it through, and excreting the waste out of the other end.”

Kate Raworth Doughnut Economics 2017 (p212)

These ideas pose challenges to business leaders of the 21st century in the form of the corporate to do list. There are five options to choose from and working through them requires overcoming a tendency to stick with what we can do, rather than what we could do to not only boost our businesses and enterprises, but to add benevolent value to the world in which we do business. I love Kate Raworth’s breadth of vision, her clarity and her belief that making a difference in the broadest sense is possible no matter how small your enterprise.

Top of the list is generosity. A generous mindset looks to nature as a model. Nature gives bountifully, she takes usefully and she wastes nothing; she’s also a creative genius. She makes works of staggering complexity and beauty from a handful of dust. Poppy seeds flung into hard ground by winds need disturbance, light and air to germinate and bloom. Blobs of jelly become fish, elephants and human beings. Caterpillars emerge from silk duvets transformed into winged jewels.

It is hard for some companies to be generous because stuck at number two – do what pays – means viewing your business through the narrowest of lens. There are plenty of examples of number two: some universities charging exorbitantly high prices for food parcels delivered to students in quarantine or ill with Corona Virus springs to mind. Universities, such as Reading, are right at the top with their home-grown boxes of wholesome food. It may cost more to feed young people well, but the benefits of doing so are worth so much more than the savings gained by offering value packets of pasta or cereal, or in some cases, no food at all.

Regenerative design invites us to learn from nature’s 3.8 billion years of experimentation. It invites us to think of nature as our source of inspiration and our teacher. Generous designers such as Janine Benyus, whose innovative work is featured in the book as an example of thinking beyond the usual boundaries, creates cities that act like ecosystems. Imagine ‘rooftops that grow food, gather the sun’s energy, and welcome wildlife.’ Imagine ‘pavements that absorb storm water then slowly release it into aquifers. Buildings that sequester carbon dioxide, cleanse the air, treat their own wastewater, and turn sewage back into rich soil nutrients.’ Cities as generous as forests.

The world feels new today. There’s talk of new possibility, of unity, of ecology not as a political issue, but a universal one. Nature holds the key to solving the problem of her own destruction, if only we would pay proper attention to those who want to show us. Raworth says that ‘today’s most innovative enterprises are inspired by the idea that the business of business is to contribute to a thriving world.’ These ideas shine a light on a new way of waking up in the world, a way to feed our organisations and enterprises so that we all might thrive. Nature lead the way!



3 responses

8 11 2020

Inspiring. Thank you. X

Liked by 1 person

8 11 2020

Thanks for reading Sara. X

Liked by 1 person

9 11 2020

I loved reading this.


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